Discover how we created an edgy, standout lifestyle brand for a rapidly growing market.
Introduction
Pickleball McNasty needed a bold and rebellious identity to stand out in the crowded pickleball market. As a brand with an edgy and fun personality, the goal was to create a lifestyle identity that resonated with the active, vibrant pickleball community while reflecting the sport’s rising popularity.
Made Concepts partnered with McNasty to craft a comprehensive brand strategy and visual identity that captured the energy of this rapidly growing sport.
Challenge
The pickleball market is growing fast, with numerous brands competing for attention. McNasty needed:
A unique, bold identity to stand out in a highly competitive space.
Flexible branding elements that could be applied to apparel, accessories, and marketing materials.
A story-driven brand narrative to appeal to both serious players and lifestyle enthusiasts in the pickleball community.
Solution
To meet McNasty's goals, Made Concepts delivered a comprehensive branding package:
Logo Development:
We designed a distinctive, high-energy logo that embodies the rebellious spirit of the brand and creates immediate recognition.
Iconography and Graphics:
Created versatile icons and graphics that could seamlessly integrate into apparel, equipment, and marketing materials.
Highlighted elements like the “Dink Star” and the paddle microphone for a playful yet bold look.
Look Books:
Developed look books showcasing lifestyle shots and product designs, helping retailers and buyers visualize the brand story.
Pitch Kit:
Delivered a complete pitch kit with a strong narrative to introduce the brand to potential partners and distributors.
Results
The rebranding effort positioned McNasty as a standout brand in the pickleball market:
Increased interest: The brand gained immediate traction among influencers and buyers in the pickleball community.
Market differentiation: Bold visuals and innovative design positioned McNasty as a go-to lifestyle brand in a crowded space.
Stronger partnerships: The pitch kit opened doors to new partnerships with retailers and distributors.
Visual Assets
To tell the story of the McNasty project visually, include:
Design Process Collage:
Showcase the journey from rough concept sketches to polished, final designs.
Include early logo concepts, font explorations, and color palette development.
Use annotations or captions to briefly explain key design decisions.
Brand Assets Showcase:
Final clean logos, typography, and brand graphics (e.g., “Dink Star” and “Dink Power” designs).
Show how these assets integrate into the brand’s identity.
Real-World Applications:
Images of the logo applied to:
Matt McNasty’s shoes, hoodies, and t-shirts.
Pickleball paddles, bags, and other accessories.
Feature lifestyle shots (e.g., people playing pickleball wearing McNasty gear).
Social Media Integration:
Screenshots of social media posts highlighting the brand's launch or promotional content.
Showcase captions or campaigns that reflect the brand voice.
Before-and-After (Optional):
If applicable, show a “before” image of McNasty’s initial branding (if it existed) and the transformation into the new identity.
Optional Video:
If possible, include a short timelapse video of the design process or a behind-the-scenes clip.
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