Reimagining an iconic toy line with exaggerated proportions, full articulation, and a fresh, modern aesthetic.
Challenge
Playmates sought to revitalize their TMNT action figure line by introducing large-scale, fully posable figures. The goal was to maintain the classic essence of the characters while incorporating modern, stylized features to appeal to a broad audience of fans and collectors.
(SHOW IMAGE OF Before-and-After Comparisons: Contrast with previous TMNT figures to showcase the new modernized aesthetic.)
Approach
Made Concepts developed a design with exaggerated proportions that amplified each character’s unique traits, giving the figures a fresh, dynamic look. We produced 3D renders, sculpts, and prototypes, ensuring full articulation and a strong visual impact. Collaboration with Playmates ensured alignment on design and functionality.
Enlarged hands, feet, and battle-ready postures for added dynamism and shelf presence.
Results
The TMNT figure redesign sparked excitement among collectors and industry insiders, reinforcing its market potential:
Prototype success: Fully poseable figures showcased in Playmates’ showroom.
Optimized design for production: Achieved a balance of style, function, and manufacturability.
Positioned for a future retail launch: Generated early industry buzz and interest.
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