Serving up a Bold Identity for Pickleball's Next Iconic Brand
With bold graphics, custom iconography, and a dynamic look book, Made Concepts helped Matt "Pickleball McNasty" Manass create a lifestyle brand that resonates with players and fans alike.
Challenge
Pickleball McNasty needed to develop a standout lifestyle brand identity in the highly competitive and rapidly growing pickleball market. The goal was to create a unique, bold visual presence that resonated with the active, edgy, and fun-loving pickleball community.
Approach
Made Concepts designed a comprehensive brand identity that captured the bold and rebellious spirit of Pickleball McNasty. The design process included creating a distinctive logo, custom iconography, and graphics that could be seamlessly applied across apparel and accessories. A cohesive look book was developed to showcase the brand’s visual direction and merchandise potential. To support market entry, a pitch kit was crafted, providing a compelling narrative for retailers and partners.
Results
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Bold, recognizable brand identity: Developed a unique design system that set Pickleball McNasty apart.
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Market-ready assets created: Delivered a full suite of branding materials, including logos, graphics, and look books.
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Strong industry reception: Generated early excitement and positioned the brand for growth in the pickleball lifestyle market.
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